Fatima Rendeiro – She has got a degree in Advertising with a post graduation in Marketing. Over the years she has actively participated in some advanced specialized programmes in Management, Strategy and Leadership - APG Amana Key and FDC (Fundação Dom Cabral Experience). Due to her great interest in media and innovation, Fatima has also taken several courses at some of the most importante and well-known institutions related to Creative Activities. Fátima began her career in Advertsing in 1983. Since then she has worked with clients coming from a wide range of market segments – telecommunication, oil and gas, beauty, fast food and retailing. Currently, she is the President of the Media Group in Rio de Janeiro.